Angela Ence — Catalyzing marketing spend & branding with metrics
Angela Sim, Managing Director — ENCE Marketing Group Pte Ltd.
Angela ence has over 20 years of experience in local and regional business development and marketing. She is a Graduate from the NUS Business School in Singapore.
Prior to Brand Consulting, Angela ence was in charge of brand management for high-end lifestyle consumer electronics brands in Singapore and the region. She was instrumental in the initial success of brands such as Nakamichi, Oregon Scientific and General Electric home appliances. She set up management processes and outlets for the brands and oversaw their development in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
As the Managing Direcctor of ENCE, Angela ence brings her accumulated experience to help SMEs with their go-to-market strategies, to help them get better returns on their marketing investment. Established in 2007, the ENCE Marketing GroupTM is a KPI-driven marketing agency group that puts assurance on every marketing dollar spent by the customer. Using Measurable Marketing Matrices (m3) and Marketing for ReturnTM frameworks, clients can have the confidence that their per unit investment in the marketing they embark on, reaps the returns they seek.
As a teenager, Angela ence was represented her school as a school team gymnast, and was also active in the prestigious Outdoor Activities Club of Victoria Junior College. While in NUS, Angela gathered a whole slew of in-depth exposures with students and authority figures — from running the largest faculty camp to organising the famous NUS Jam and Hops, to singing in the Eusoff Hall choir, and volunteering in the Welfare committee and NUSSU camps, Angela still found time to play active role in her faculty as the Vice-President of the Bizad Faculty Club and excel in her marketing specialisation.
Angela has been an active volunteer all her life. She was active with the Rotary club for about 5 years, took up sign language and joined the deaf for some of their activities. Angela is currently a Director of the NUS Business School Alumni, helping the alumni organise activities and keep the alumni bonded.